Branding case study
Etihad Airways’ Rebranding – Has it paid off? Share Tweet Share Pin Email Etihad Airways, established in 2003, is the second largest flag carrier of the United Arab Emirates. They are based out of Abu Dhabi operating intercontinental flights using the spoke and hub model like their fellow carriers. As recent as 2014, the carrier rebranded itself in a quest to differentiate itself from its big … Continue reading Branding case study
