In the competitive industry of graphic design, it can be difficult to establish a name brand. Nonetheless, there are a couple dozen design firms around the world that have managed to cut through the clutter and gain international prestige. Their roster of clients, impressive portfolio of work, prominence in local markets and international reach have made them some of the most famous graphic design companies on the … Continue reading Unit 01 1.2 Explore successful organisations and enterprises within the chosen creative media industry

1. Register your work This sounds simple, but when you design something, apply for copyright registration. There are statutory laws in place that give you a degree of protection as soon as you create your work, but having work registered is a requirement to sue for infringement, and registering before infringement happens will make copyright issues that much easier to resolve, and save you cash. “If … Continue reading Unit 08 1.2 Describe the main elements of copyright law and industry code(s) of practice affecting graphic illustration

1. Woodcutting It is an ancient technique which you can see in some of the world’s oldest surviving manuscripts. It was popular during the Middle Ages and became the illustration type of choice after the invention of the printing press. Carved block illustrations made it possible for mass-produced books to have beautiful illustrations all printed from the same master cutting. The Metropolitan Museum of Art explains that woodcut illustrations … Continue reading Unit 08 1.1 Research graphic illustration techniques

Continue reading Unit 08 Graphic illustration

Copyright law affecting the use of typefaces Typefaces, fonts, and their glyphs raise intellectual property considerations in copyright, trademark, design patent, and related laws. The copyright status of a typeface—and any font file that describes it digitally. Typefaces can be protected in the UK, Germany, and France, by industrial design protections that are similar to copyright or design patent in that they protect the abstract shapes. The digital instantiation of the shapes as … Continue reading Unit 07 1.2 Describe the key elements of copyright law affecting the use of typefaces

How To Write An Agency Brief Document For Marketing Writing a digital agency brief for marketing is an extremely difficult task because you must find words that will describe exactly what you want to get. Formulating your thoughts and ideas is hard at the best of times, and it gets even harder when working with concepts you aren’t a professional at. You’ll have to do … Continue reading Unit 07 1.1 Research advertising solutions

Continue reading Unit 07 Advertising within graphic design

Branding: copyright law Copyright is legal right that protects the use of your work once your idea has been physically expressed. The current copyright legislation in the UK is the Copyright, Designs and Patents Act 1988. You can find out more about copyright legislation by visiting the Intellectual Property Office. Copyright law lays out a framework of rules around how that work can be used. It … Continue reading Unit 06 1.2 Describe the main elements of copyright law affecting branding

Branding within graphic designing What is Branding? What is branding? It’s one of the most common questions we get asked at Canny Creative every single week. Alongside How Much is Logo Design – I’d say it’s one of our most frequently asked questions. We often receive emails that say things like “I need a logo, a business card and a letterhead designed. Guess you could say I … Continue reading Unit 06 1.1 Research branding solutions

Continue reading Unit 06 Branding within graphic design