TYPOGRAPHY TERMS 01. Font vs typeface A font is a set of printable or displayable text characters in a specific style, known as a typeface. Today, the terms ‘font’ and ‘typeface’ are used interchangeably, but they are historically different. In brief, a typeface is the design – it’s what you see; a font is how that design is delivered – it’s what you use. Tip: The … Continue reading Unit 4: Typography

Join our dedicated team, with a strong passion for delivering the finest luxury brands and products, alongside an excellent customer service, ensuring each customer receives an exceptional experience when visiting our online stores. Working towards personal and team targets, you will play a key role in the overall success in the growth of our online stores, developing and continually updating your technical product knowledge whilst … Continue reading 2.2 Describe the requirements in a chosen created media industry

 Brand Marketing Manager £30,000 – £35,000 a year The Role We are looking for a talented Brand Manager to join our marketing team. You will be key to driving a step change in our marketing not only within Motorpoint but across the used car industry. We have great ambitions to excel in our marketing efforts with a strong focus on our digital channels and the … Continue reading Unit 1. Understanding industry 2.1 explore employment opportunities.

Marketing is the process of getting consumers interested in your company’s product or service. This happens through market research, analysis, and a solid understanding of your ideal consumer’s wants and needs. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. Marketers are crucial for fine-tuning how a business sells a product to consumers to optimize success. What’s the … Continue reading Unit 1.3 Explain what makes them successful

  I am currently interested in graphics design marketing The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of employer, as well as the industry. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution. Key … Continue reading Unit 1.1 Describe the types of organisation within the chosen creative media industry

Organisations are under an ever increasing amount of scrutiny. Today, there are countless government regulations, industry standards and company procedures that have to be met. In fact, industry experts suggest that a global organisation can face up to 15,000 separate regulations that mandate the specific handling of information. While the high profile failures of companies such as Enron and Lehman Brothers has led to more … Continue reading Regulatory Compliance

The Right Way to Monitor & Measure Performance Targets Published on January 22, 2015 Monitoring and measurement of performance is the longest phase in the performance management cycle. During this phase the manager/ elevator is supposed to keep an eye on the performance related to the set targets and constantly monitor it in order to be able to keep it on the right track. In … Continue reading Monitoring Performance

What Are the Benefits of a Financial Management Information System? by Tiffany C. Wright To practice sound financial management, companies must acquire and allocate funds across their operations and set supportive policies for these activities. A company with strong financial management processes and procedures governing the business generally makes more sound decisions. A financial management information system helps a company connect all these processes and … Continue reading Financial Management

What is Data Protection? The Data Protection Act (1998) is the protection of any personal data that is in the possession of any organisation, business or government, and how this information is used or shared. There are a set of rules that must be followed called the Data Protection Principles. The Information Commissioners Office (ICO) is in control of the data protection act, they judge whether organisations are using … Continue reading Data Protection

Successful Business Data Backup How to Protect Your Critical Business Data   ••• BY SUSAN WARD Updated April 28, 2018 Data backup is crucial for protecting your business’s continuity. If your only backup is on a single desktop/laptop computer or mobile device and it’s lost or stolen, your business data is gone. And having paper copies of business data isn’t adequate data protection; what if your business premises burn to … Continue reading Business Data Backup